If you are still struggling with unsecured credit cards, home loans and looking for mortgage refinance then do yourself a favour and continue to read the rest of this article. For people taking up internet marketing seriously, the question springs up whether affiliate marketing or Adsense track should be adopted. Many experienced internet marketers through discussion groups and forums are claiming that Adsense sites can earn higher revenues then an affiliate marketing site.

This brings us to an important debate: Which is the better of two online e-marketing strategies – Affiliate-Marketing sites or Google Adsense sites?

In this article we will do just that, please read on to consider making a strategy. The importance of planning and strategy cannot be stressed more. It has been said from times ancient that ‘If you fail to plan, you plan to fail!’.

Google Adsense

The mere idea of earning money on autopilot, i.e. making money while you sleep really excites many people. The idea of making money without dealing with customers or having to answer calls and emails sounds great. This is exactly what happens when you run a Google Adsense site. With Adsense sites, you can have a virtual passive income that requires little maintaining. Although, if you have a blog, quality fresh content has to be posted frequently for Adsense to work. But is this the best option for an online business?

Here are the Pros of Google Adsense sites:

  • They are perfect for e-marketers who run information sites that have no relevant affiliate products.
  • You design a website/blog, set it, insert Adsense code and leave it. Google Adsense does the rest.
  • Adsense websites are easy to scale. Since they require little upkeep, you can easily create multiple websites that can rake in a nice income.

Here are the Cons of Google’s Adsense sites:

  • They do not constitute a great long term strategy. Rather than getting your visitors to subscribe to a mailing list, you are merely focusing on getting people to click penny ads. Proper online businesses concentrate on building tangible assets (like a mailing list of faithful clients) that can be used for long-term growth.
  • These sites are dependent on search engines majority of the time. Most Google Adsense sites mistakenly depend only on search engines for the majority of their traffic. If the SE algorithms change (which do so often) then the website/blog income might drop significantly.

Affiliate Marketing
Being an affiliate marketer is great for those of us who want to build a niche theme site. With this type of business, web pages centered on a topic can be easily created and you can get people to buy products through PayPal. If done correctly, you can easily build a mailing list of loyal followers that will help you make money for years to come.

But the question remains – Can affiliate Marketing make you more money then Google’s Adsense?

Here are the Pros of Affiliate Marketing:

  • One of the greatest advantages of affiliate-marketing is that you build a long term business that will bring in a revenue stream for years.
  • With affiliate-marketing you need to concentrate on building an email list. This list is the cash cow and a major asset of your business. Every time you have a new affiliate product offer, you can go to your cash cow list drum up more sales.
  • Unlike Google’s Adsense sites, which only concentrate on (high paying) keywords, an affiliate marketing site can be centered on a niche topic that you have an interest in.

Here are the Cons of Affiliate Marketing:

  • You have to learn how to write persuasively (the art of copy writing) and get people to purchase the product that you are recommending. For many this is a difficult skill to learn and master.
  • Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.

So which strategy is a better proposition? Affiliate Marketing or Google’s Adsense?

The answer lies in the understanding that both marketing models are great solutions for an online business. Instead of choosing one over the other, you should try and create websites that can take advantage of both.

Here is way to handle this:

  • Create a content site on a niche topic that interests you, while paying a good amount per Adsense click.
  • Integrate your Adsense into the menu bars and the top of your web content.
  • Add web pages for affiliate products and your opt-in email list. But, make sure that you OMIT the Adsense Ads on these pages. This way you are ensuring that you are locking out competition and building your own long-term assets.
  • Create optimized web page articles that focus on a specific keyword/s phrase/s. Place your Google’s Adsense Ads in these blocks.
  • Provide your email list with quality fresh content and product recommendations. Once in a while, email your list and provide a link to some of your web articles. But please DO NOT overkill by emailing on a daily basis. Once a fortnight or maybe a mail a week should be enough. This way, you can earn a little bit of money from your subscribers while giving them good deal.

By adopting this hybrid strategy and focusing on both affiliate products and Google’s Adsense, you will be aggregating both short-term and long-term profits.

About the author:

Bob Ratiyal is a successful entrepreneur with over 15 years home based business experience in Internet Information Marketing, Blogs, Software & IT. Visit his website www.bestonlinefinds.com for the best money making opportunities on the net.