Many good blogs fail to make a head start with adsense due to simple oversights. Who doesn’t want to monetize his/her blog? If you really want to increase your Adsense income, here’s how to go about.

Just log adsense-moneyinto your Adsense account, and have look at your last month’s statement. Now, if you see this statement carefully, it will reveal that there are three key areas that contribute to your earnings. These being Impressions, Clickthroughs and Effective CPM. Improving your performance in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions:
Impressions are the number of times your web pages with Adsense ads have been viewed. You can increase Impressions by increasing targetted traffic to your web pages. Some of the best ways to increase targeted traffic to your web pages include:

  1. Create more web pages, with relevant, focused content;
  2. Create more links to your web pages;
  3. List your website/s under relevant categories in more directories;
  4. Set up a directory of relevant sites on your website and accept relevant reciprocal links;
  5. Write relevant articles, with your site information in the ‘resource box’ at the end of each article, and submit them to article directories;
  6. Advertise with pay per click search engines like Google’s Adwords, www.Miva.com, www.YahooMarketing.com and 100’s of others. When of the best places for pay per click info is www.payperclicksearchengines.com with a descriptive list of many hundreds of search engines.

Clickthroughs:
Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can’t dictate which Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about recipes, and the word ‘recipes’ appears several times on every page, its likely that your Adsense ads will relate to recipes/cooking.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test exhaustively. People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM:
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

Although Google doesn’t release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture (www.yahoomarketing.com). There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

The Formula:

Now you have the basics of increasing your Adsense income. Its a deceptively simple formula:

  • Build pages and websites on high paying topics for the best and most Effective CPM.
  • Form at and place your Adsense ads for maximum Clickthroughs.
  • Promote your sites to drive targeted traffic to your Adsense web pages for maximum impressions.

About the author:
Bob Ratiyal is a successful entrepreneur with over 15 years home based business experience in Internet Information Marketing, Blogs, Software & IT. Visit his website www.bestonlinefinds.com for the best money making opportunities on the net.